Retail Media Management
Scaled retail media spend 4x while maintaining efficiency
CPG Brand
4x
Spend scaled
<2pt
ACOS variance
6 mo
Time to scale
The Challenge
A mid-market CPG brand wanted to aggressively scale retail media across Amazon and Walmart but lacked the technology and expertise to do so without eroding margins.
The Approach
Allied deployed enterprise DSP and search tools across both retailers, built custom audiences from first-party retail data, and implemented dayparting and bid automation to maintain efficiency at scale.
The Results
The brand successfully scaled retail media investment 4x over six months while keeping ACOS within 2 points of their original target.